June | 2018 | CreativeWorks Marketing

Have you ever searched your business on Google and wondered why your website didn’t come up first? Are you frustrated that your competitor ranks better than you? As a business owner in today’s high-tech world, having an online presence is essential for the success of your business. But did you know that in order to reach your target audiences through search engines, you need to have a top-notch SEO strategy?

In case you’re unaware, SEO stands for Search Engine Optimization. Keywords used to be all the rage in SEO strategies, but the tips and tricks to reach the top of search results have changed since the beginnings of SEO.

Many businesses have marketing strategies that include regular updates to their website so that it is always modern, user-friendly, and bug-free. However, I’ve seen many gorgeous websites from successful businesses fail to reach the top of relevant search results because they forgot to update their SEO strategy.

To help bring your SEO strategy into the present, here is a comparison of SEO strategies of the past and what SEO strategies should include today:

Now that you know the latest in SEO best practices, remember to integrate them into your quarterly or annual marketing plan. Create a content schedule and stick to it, because when you regularly post engaging content, search engine crawlers are triggered to visit your website more often to potentially improve your ranking. And I strongly suggest using an analytics platform to track your website traffic, so you will know if your SEO strategy is successful or needs to be revamped.