Month: July 2017

Are You Missing the Boat with Social Media?

28011015990_8ff191ee0f_bSocial media is buzz word on everyone’s lips, yet it remains a mystery to many people. According to Social Media Examiner, 97% of marketers are currently participating in social media—but 85% of participants aren’t sure what social media tools are the best to use. I can’t tell you how many times I get a phone call from a business saying that social media doesn’t work for them and can I help. Of course I can help and I do because CreativeWorks Marketing has been helping companies succeed in the “social” space for years. I thought I’d take this opportunity to demystify social media for you – explain what it is and how best to use it.

What is social media?

Many people are under the mistaken impression that the content posted on Twitter, Facebook, LinkedIn, Instagram and the like is social media because we’re using the term generically to describe any online content. Let’s look at what social media really is. The word social refers to interacting with people by sharing and receiving information. Media refers to which virtual community, platform, application or network the interaction takes place.

How can you use social media effectively?

Social media is an extremely effective way to connect with your audience and build relationships. It’s about useful, relevant and engaging conversations. Ask questions, encourage comments and opinions. It’s not a broadcast channel for you to bombard your audience with highly generic content that they will surely ignore. Audiences respond to conversation, not promotion. Conversation seems genuine while promotion is perceived as an advertising ploy. Social media is a meeting place and an integral part of the brand and customer experience.

  • Set goals and objectives
  • Make sure your content aligns with your message
  • Ask questions that start a conversation
  • Respond promptly
  • Share your expertise
  • Provide value
  • Monitor, track and evaluate

Ask yourself these questions before posting content on social media

Many people feel compelled to post, even when they have nothing to say. There must be a purpose and objectives.

  • Who is my audience?
  • What platforms are they using?
  • What type of content should we be posting?
  • Is our content personalized for our audience?
  • Are our social media posts aligned with our messaging?
  • Are we engaging our audience?
  • How can we measure our results?

Is social media for you?

92% of marketers say they have increased exposure through social media, and 80% see positive results for traffic (Social Media Examiner). When used effectively social media offers real opportunities for growth, engagement, increased brand recognition, customer loyalty, improved customer experiences, decreased marketing costs, improved search engine rankings, increased inbound traffic and higher conversion rates. Social media is important for every business! There are over 3 billion internet users and over 2 billion of them have active social media accounts (wearesocial.net).

However, as you no doubt have discovered, an effective social media campaign is very complex with many variables. Contact CreativeWorks Marketing. We have a great deal of experience creating social media strategies as well as ongoing social media services (writing and posting). Let us put you on the path to social media success.

5 Tips to Increasing Your Business’s Online Reputation

feedback-1977986_960_720With almost all business being conducted online it’s no wonder that businesses, not just individuals, are concerned about what the ‘online world’ is saying about them. From sites where employees can review their managers to social reviews speaking about brand experience, businesses today need to consider adding reputation management to their online marketing mix.

Reputation management, or online reputation management (ORM) as it’s also referred to, controls how others see you when they look for you online. It allows you to take control of the online conversation. A multi-pronged process, reputation management analyzes, establishes, protects, restores and monitors your brand’s image online. Negative items online can seriously impact your company’s reputation. Reputation management can bury the negative material found on the Internet, defeating it with more positive material to improve your credibility and customers’ trust in you.

The importance of reputation management

Reputation management should be a top priority for any business. You’ve worked hard to build your business but one negative review can negatively impact your company’s reputation and bottom line. We all know that your buyers turn to the Internet when looking for a business and/or to read reviews about your business. And they believe what they read, take a look at these stats:

  • When looking for a local business, 97% of people read online reviews (BIA Kelsey)
  • 92% of users will use a local business if it has a 4 star rating (BrightLocal)
  • 88% of consumers say they trust online reviews as much as personal recommendations (Forbes)
  • 72% of consumers say that positive reviews make them trust a local business more(BrightLocal)
  • Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights)

Now that you know the stats on how important it is to your business, here are a few tips I’d like to share with you about how to increase your business’s online reputation:

  1. How do you identify and monitor the issues? You’ll need the talent and resources to identify and monitor your company’s reputation on an ongoing basis, as this is not a one-time deal to defeat any negative material and create and promote positive content that will give your company a great online image. At CreativeWorks Marketing we provide Reputation Management Services and can help identify and monitor your online reputation.
  2. What is your company’s online reputation? The first thing we need to do is to determine how others see you when they look for you online. Is your brand and image being perceived in the way that you had envisioned? We scour, search and monitor websites, social media platforms and review sites on an ongoing basis.
  3. We get your story out there. The best way to promote a positive image or to counteract a negative comment is to get your story out there. Positive, accurate content is needed on an ongoing basis to create and/or improve your online presence – blogs, videos, podcasts, ebooks… You control the story.
  4. Promote your company on social media. LinkedIn, Twitter, Facebook… You need to be where ever your customers live. And social media sites will help your search engine results rankings which can positively impact your online reputation.
  5. Search engine optimization (SEO). SEO is very important to reputation management. It can be used to help potential customers find you and to emphasize positive information about your company. SEO is an excellent tactic when trying to bury a negative comment. The negative comment is pushed down and supplanted by positive content, minimizing or eliminating its effect.

Don’t take a chance with your company’s reputation! CreativeWorks Marketing can identify and monitor your online reputation, deal with any negative material found on the Internet and promote a positive image that will inspire customers to do business with you. We know how important your business is to you and we will make every effort see that your reputation is stellar and that you control your digital footprint. Contact us today.