Month: March 2018

Celebrating a Milestone this Year? Make it a Marketing Success!

MilestoneCongratulations, your company is approaching a significant milestone! This is cause for celebration. You’re hyped, your employees are hyped, but how can you turn this into a marketing opportunity that also gets your clients hyped?

I believe that an anniversary milestone is a great way to highlight your legacy and communicate with clients what has led to your success. Here are a variety of different initiatives I would suggest to mark the outstanding occasion:

Update Your Brand

If the milestone you’re celebrating is an anniversary, it may be time to consider updating your brand. Your target audience, the market, and technology are constantly changing – perhaps you should too. I’ve seen many businesses keep stale brands for far too long, resulting in clients showing decreased interest.

You are your brand, and it is likely subconsciously analyzed every time a client visits your website, social media, trade show or conference booths, etc.  Updating your brand is a simple yet effective way to inform clients of the milestone and to let them know you are a leader of the future, backed with years of experience.

Generate Leads

I personally think that all businesses should make it their priority to learn as much as they can about their client base and target audience. The celebration of a milestone is an excellent opportunity to urge potential clients to submit their personal information for a chance to win a prize. Social media contests are proven to drive traffic and awareness of the company, so I suggest utilizing all of your existing social media accounts: Facebook, Twitter, LinkedIn, Instagram, etc. If you aren’t already on social media, now is the time to start!

For your existing clients that can’t get enough of you, show them your appreciation and generate new leads with a referral promotion. Offer a discount or another milestone-related incentive if they refer a new client.

Client Appreciation

As a thank you to the clients that helped you get you to where you are today, I recommend organizing a time-sensitive sweepstake, during which anyone who reaches out to you receives a small prize. And of course there’s no better way to show client appreciation than to invite them to a party! On the official day of the milestone, invite staff and clients to a celebration with food, drinks, music, and games.

I often find that celebrating important milestones boosts your employee morale, encourages client engagement, and increases your sales, propelling you to towards your next milestone goals. If you require assistance with your milestone marketing plan, give CreativeWorks Marketing a call today!

Advertisements

Marketing Agency vs. Internal Hire: Which Should You Choose?

Screen Shot 2018-03-06 at 2.25.49 PMIt’s a question I hear often when meeting with small business owners: “Why should I hire a marketing agency over an internal resource?” Undoubtedly, it’s a fair question to ask, and one that I would encourage any small business owner to ask when seeking marketing expertise. The answer will be different for every business because each business has its own unique goals and challenges it faces.

With that said, here are some things to consider when deciding whether a marketing agency or internal resource will be the best asset for your business:

  1. A marketing agency is full-service and more cost-effective

Think about it – at a marketing agency, you’re given access to a full team of marketers and specialists, including project managers and strategists, web developers, graphic designers, and so on. When looking to hire an internal marketing coordinator, for example, it can be difficult to find someone who is proficient in all of these skills. By hiring a marketing agency, you’ll receive top-level quality work for less than what you’d typically pay a full-time coordinator.

  1. An internal resource will know the intricacies of your business

With a full-time internal hire, they’ll be exposed to your business for at least 8 hours a day, 5 days a week. As a result, they’ll know every little detail of your business, from service and product details to customer policies. An agency will only become aware of these intricacies if and when they are shared with the team. It’s important that internal resources share as much information as possible with their agency to get the best results from their marketing.

  1. A marketing agency will increase productivity of your internal team

As briefly mentioned in the first point, a marketing agency provides a full team of resourceful marketers waiting to be called upon for their knowledge and assistance. By hiring a marketing agency to support your internal team, you’ll provide them with more time to focus on their core tasks, while additional marketing-related tasks, whether strategic or tactical, can be assigned to the marketing agency to handle. By burdening your existing staff with an extensive list of actionable items, you may be contributing to a decline in productivity due to burnout or exhaustion.

So, what’s the verdict?

While it truly does depend on the needs of the business, I find that the best outcome for most businesses is often the result of a collaborative approach between internal resources and marketing agencies. Each party has value in its own right, and when internal resources are able to share business goals with their marketing agencies, that’s when you’ll see the most from your marketing efforts. Contact CreativeWorks Marketing to begin your collaborative marketing journey today!