We all know that in the digital world the only thing constant is change. It seems that every day I hear about a new social media platform emerging and with it a new “superstar”. These “superstars” are not famous for anything except their ability to influence online buyers making them in some ways just as or more powerful than that of actors, actresses and athletes. They have millions of followers on various social media platforms who hang on their every word and accept what they say as gospel. Leveraging these influencers to promote your product or service can be extremely lucrative for your company, but is it right for your business? I’ve outlined below some information on influencer marketing and a few tips to get you started.
What is influencer marketing?
If you are wondering what is influencer marketing; it engages key individuals with large followings to leverage influence among their followers. In essence it’s about having a person of influence drive your brand’s message to a larger market in a way that’s perceived to be authentic and organic. As people ignore traditional ads in ever increasing numbers, the most lucrative opportunity for companies looking to drive brand awareness and sales is influencer marketing.
Does influencer marketing work?
When an influencer speaks about a product or service it comes across as a genuine recommendation, not an ad or marketing campaign. It’s believable and people respond.
- 94% of those who used influencer marketing believe the tactic to be effective (Lingia’s State of Influencer Marketing Survey)
- Influencer marketing’s top benefits entail creating authentic content about their brand (87%), driving engagement around their brand (77%) and driving traffic to their websites or landing pages (56%) (Lingia’s State of Influencer Marketing Survey)
- Marketing-induced consumer-to-consumer word of mouth generates more than twice the sales of paid advertising. And of those that were acquired through word-of-mouth had a 37% higher retention rate (McKinsey)
- Twitter reports that 49% of consumers seek purchase guidance from social media influencers
- 40% of Twitter users said they had made a purchase as a direct result of an influencer’s Tweet
- 20% said that a Tweet from an influencer inspired them to share their own product recommendation
Now that you know what influencer marketing is and that there are solid stats to support that it does work if done properly, stay tuned until next blog when I’ll outline a few tips on how to get started.
In the meantime, if you have any questions about the power of influencer marketing contact us today!