Congratulations, your company is approaching a significant milestone! This is cause for celebration. You’re hyped, your employees are hyped, but how can you turn this into a marketing opportunity that also gets your clients hyped?
I believe that an anniversary milestone is a great way to highlight your legacy and communicate with clients what has led to your success. Here are a variety of different initiatives I would suggest to mark the outstanding occasion:
Update Your Brand
If the milestone you’re celebrating is an anniversary, it may be time to consider updating your brand. Your target audience, the market, and technology are constantly changing – perhaps you should too. I’ve seen many businesses keep stale brands for far too long, resulting in clients showing decreased interest.
You are your brand, and it is likely subconsciously analyzed every time a client visits your website, social media, trade show or conference booths, etc. Updating your brand is a simple yet effective way to inform clients of the milestone and to let them know you are a leader of the future, backed with years of experience.
I personally think that all businesses should make it their priority to learn as much as they can about their client base and target audience. The celebration of a milestone is an excellent opportunity to urge potential clients to submit their personal information for a chance to win a prize. Social media contests are proven to drive traffic and awareness of the company, so I suggest utilizing all of your existing social media accounts: Facebook, Twitter, LinkedIn, Instagram, etc. If you aren’t already on social media, now is the time to start!
For your existing clients that can’t get enough of you, show them your appreciation and generate new leads with a referral promotion. Offer a discount or another milestone-related incentive if they refer a new client.
As a thank you to the clients that helped you get you to where you are today, I recommend organizing a time-sensitive sweepstake, during which anyone who reaches out to you receives a small prize. And of course there’s no better way to show client appreciation than to invite them to a party! On the official day of the milestone, invite staff and clients to a celebration with food, drinks, music, and games.
I often find that celebrating important milestones boosts your employee morale, encourages client engagement, and increases your sales, propelling you to towards your next milestone goals. If you require assistance with your milestone marketing plan, give CreativeWorks Marketing a call today!