Search Engines

Is It Time to Update Your SEO Strategy?

seo-896175_1280Have you ever searched your business on Google and wondered why your website didn’t come up first? Are you frustrated that your competitor ranks better than you? As a business owner in today’s high-tech world, having an online presence is essential for the success of your business. But did you know that in order to reach your target audiences through search engines, you need to have a top-notch SEO strategy?

In case you’re unaware, SEO stands for Search Engine Optimization. Keywords used to be all the rage in SEO strategies, but the tips and tricks to reach the top of search results have changed since the beginnings of SEO.

Many businesses have marketing strategies that include regular updates to their website so that it is always modern, user-friendly, and bug-free. However, I’ve seen many gorgeous websites from successful businesses fail to reach the top of relevant search results because they forgot to update their SEO strategy.

To help bring your SEO strategy into the present, here is a comparison of SEO strategies of the past and what SEO strategies should include today:

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Now that you know the latest in SEO best practices, remember to integrate them into your quarterly or annual marketing plan. Create a content schedule and stick to it, because when you regularly post engaging content, search engine crawlers are triggered to visit your website more often to potentially improve your ranking. And I strongly suggest using an analytics platform to track your website traffic, so you will know if your SEO strategy is successful or needs to be revamped.

If you would like some help customizing an SEO strategy for your target audience, contact CreativeWorks Marketing today!

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The Mystique of SEO

SEO-mystiqueIt seems like SEO is big business these days – it’s the “buzzword” de jour! With more and more SEO consultants, online SEO experts, SEO packages, SEO promises, and SEO professionals popping up every day, I find myself and many of my clients bombarded with the pointed message: “Your business will die without proper SEO” (I am paraphrasing of course).

With many web companies, online providers and marketing companies all providing SEO, how are you to know which one is offering the right SEO for you? Should you buy that SEO package online or use the consultant from that SEO Company everyone is talking about? I certainly understand all the SEO confusion that exists in the marketplace.

SEO by its shear nature is continuously evolving which is why there seems to be a mystery around what it is exactly. Let’s demystify it: SEO, or Search Engine Optimization, plays an important role in your customer’s research and buying cycle. It attracts potential buyers to your website through critical and relevant keywords and phrases ranked high in search engines where searchers are already looking for information about them. SEO is about being where your customers are, and directing them towards solutions you offer them.

SEO is so important, in fact I would say it is absolutely essential to helping you grow your online business, but like other marketing tactics, SEO needs to be part of your marketing strategy.

A good marketing strategy will provide an indication of which marketing tactics should specifically target your audience. The tactics will complement SEO and in combination, strengthen and reinforce each element to grow your business exponentially. To be clear, SEO alone (i.e. without brand awareness, and a strategy) cannot help you reach your highest marketing potential.

How much you should invest in SEO, what type, and who implements, are great questions for a discussion to have with your trusted marketing agency or advisor. Although they may not be SEO experts, they should be able to help you understand why you need it, what type of investment you might be looking at, and point you in the direction of a professional SEO specialist.

Does your marketing agency provide you with SEO services? What type of successes have you had with your SEO? How long did it take for you to see results? What investment have you made? I look forward to your comments below.