“If we help businesses better define the value they bring to their customers, then I believe we’ve succeeded.”
Doug Hohener is creating marketing strategies with his own brand of research-based creativity, constantly driven by what he calls an “obsession” with knowing who your audience is and what they truly value, and this has helped him build brands that are rooted in one of the fundamentals of marketing: knowing your audience. He’s created brands across a wide variety of verticals, from home appliance repair and nuclear engineering firms, to colleges and multinational non-profits. As the recipient of over 14 international awards for digital solutions, strategy, research and branding, Doug’s depth of experience is unrivaled.
A strong believer in getting to the root of a problem, rather than simply executing on a marketing solution, Doug pushes the envelope to expand and change the way we think about marketing. He created a 5-step Marketing Process, which takes companies on a journey that connects them with their unique brand story and then helps them make a purposeful and lasting mark on the audiences they serve.
Each brand Doug builds is an expression of his commitment to helping business owners reconnect with their raison d’etre by making a difference through market research, strategy and branding, the ultimate purpose is to enhance the customer experience through a trusted process and proven results.
Doug provides content for several trade publications, and is a contributor to online publications, a panelist for the Markham Board of Trade Small Business Association, and is a member of several industry organizations including The Alternative Board, Canadian Marketing Association, The Markham Board of Trade, Richmond Hill Chamber of Commerce, Marketing Research and Intelligence Association, and the Internet Marketing Association. He participates on several committees and continues to pursue professional and business development opportunities.