In our online poll of a few weeks ago, we asked what the best piece of advice a SMB owner needs to help them grow their business and the third highest response was “hire a professional marketing agency”.
As the owner of a professional marketing agency, I feel a little biased writing an article about this topic from my perspective, so I decided to let a third party address this week’s topic and found this fantastic article from Brianna Smith at Fpweb.net.
In this article entitled “The Modern Marketer”, she outlines, in what I feel is a humourous way, just exactly what it takes to be successful marketer today:
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. Marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet.
Take a look at what you need to be a successful modern marketer in the infographic below. A marketer must:
- Be a creative writer
- Have an eye for great visual content
- Understand the power of social media for engaging with consumers
- Live by the rules and best practices of email marketing
- Be Dedicated to tracking and measuring all marketing efforts
- Enjoy using analytics tools to understand data and visualize trends
- Be a budgeting maven
- Never stop looking for new tools and resources to understand consumers
But, even though being a modern marketer means not thinking like the advertising minds of the Mad Men characters, it does not mean you can’t dress like them!
Do you have a marketing agency working for you? Would you ever consider hiring one and if so, what aspects of your marketing do you feel an agency could help you with? I look forward to hearing from you in the comments below.