The digital world is tied directly to data, and data is everywhere. When it comes to marketing, data informs marketers about audiences, their interests, intentions, and where they choose to interact. I believe that being able to analyze big data, create original content and having a sound digital strategy are three key factors a company should consider while aiming for success in the current digital climate.
Because of the rise in available data, digital media has become an incredibly integrated part of consumers’ daily lives, and digital platforms are constantly updating themselves in order to provide the best user experience.
Being able to analyze and report data is a key component to any marketing strategy (at least it should be). Everything will be enhanced by the growth of big data – get ready!
I’m sure you’ve heard the phrase, “content is King”. When content is relevant and interesting, consumers cannot wait to read and share your brand’s content. This includes video content too (Instagram recently introduced a looping feature on their videos!).
Also, blogs are making a comeback because SEO matters now more than ever, and you need content to post on your social media sites – what better content than your own, right?
The changing digital landscape means digital marketing is constantly evolving, and marketers, like myself, are forced to learn how to use new software, how to use different platforms (including mobile), how to apply new techniques, and how to manage and optimize marketing efforts.
Location matters more now too. As the Internet grows at an incomprehensible rate, users are looking for more local experiences. We’ve seen the emergence of companies, like Uber and UberX, providing local goods and services at the push of a button. Being able to offer customers a local experience (that’s easily accessible via their smartphone – think convenience) keeps you relevant. This means we should see a rise in the amount of geo-targeted advertising, and social content created.
Content creation, SEO, and social media, shouldn’t be treated as specific departments, but rather as skills that exist inherently within your marketing agency (or internal marketing team).
What does this mean for businesses today?
Before you, or your company, settle on a marketing budget, I recommend you look at the latest trends and technology, and understand which of these your customers use so you can create a plan that leverages all available data. The success of today’s marketing campaigns largely relies on sound marketing strategies that have adopted new digital technologies.
If you’re unsure of where to start or if your marketing strategy is outdated, please contact me at firstname.lastname@example.org to see how I can help your business.
Does your company have a digital strategy in place? What are your biggest challenges with digital marketing? Comment and share your thoughts with me!