Strategy is Not Just for New Years

OLYMPUS DIGITAL CAMERAMany SMB owners take the start of a new year as their signal to think about their marketing strategy; about creating, adjusting or revising their strategy, but why do we think we should only think strategically once a year?

If you think strategically only once a year, and watch and see how the execution of the strategy plays out by the end of the year, then you are relying on one strategy to carry you through the year.  What about constantly looking at reacting to the execution with strategic responses?

With competition constantly biting at your toes, being successful means stepping up your game and constantly thinking strategically.  You might win a battle with execution, but you’ll win the war with a strong strategy.

Strategically thinking means make sure to stop and take the time to find a strategic response to what’s being implemented. If you can continually measure, track and react strategically to the execution of your plan, you can build this into your strategy.

Ultimately, this means tracking results of your campaigns and strategies and using this information to better understand your demographic, and all subsequent ways you intend to target this audience. It is reacting to what truly works for your business and taking advantage of the information you’ve uncovered.

Do you constantly revise your strategy?  If not, why not?  Do you have any stories that might be helpful for others?  I look forward to reading your comments below.