What’s Your Biggest Pain Point?

 

 

 

 

 

 

 

 

As marketers, we try to assess client’s needs and results to understand what strategy should be followed to help them achieve their goals.  As success can be measured on various levels including ROI, awareness, reach, leads, and conversions, it is critical to clearly define your needs, so a targeted strategy can be developed.  Needs are usually rooted in what I like to call “pain points”. In this weeks blog, I thought I would take the pulse of the industry and ask you what you feel are biggest pain points facing your business.

As a result of this quick survey, I hope to share with you “pain point” trends and some analysis of what these trends might mean for our industry and your business. The results will only be as strong as your participation, so I hope you’ll participate. What is the top “pain point” facing your business?

• Financial concerns
• Employee/personnel issues
• Marketing ROI
• Marketing strategy
• Online marketing (emails, web, ads)
• Mobile application of business
• No brand awareness
• Lack of sales
• Lack of innovation
• Other – define:

I look forward to reading the results and sharing the trends in next week’s blog.

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What’s The Best Piece of Advice You’d Give a SMB Owner?

Instead of my usual weekly blog espousing my marketing insights and advice, I decided to spring into this new season with a poll to see what you feel is the best piece of advice a SMB owner needs to help them grow their business.

Whether you’re a consultant, business owner or senior level management, I’m interested to hear what SMB owners feel they need to help them in their business.

 

I invite your comments and please post your vote.  I’ll publish the results in next week’s blog.