podcasts

In my previous blog post, I went over some of the key advantages of using podcasts as part of your marketing mix. Now I’d like to share with you 5 tips on how to incorporate podcasts into your marketing strategy.

1) Understand Your Strategy

Before you dive in head first, take a minute to understand how podcasting will fit in with your overall marketing strategy. Podcasts are great when they are used in addition to your company’s already-established brand, but they may not be the best method to get a new company up and running.

2) Differentiate Yourself from the Noise

Let’s face it; there are a lot of podcasts out there. You may be wondering how you are going to stand out. My suggestion to you is to come up with unique and engaging information. Do you have an interesting angle on a certain topic? Do you know any industry thought leaders you could interview? Imagine the types of content that would keep you engaged, and deliver that to your listeners.

3) Provide Great Conversations

It’s all about the content you deliver, but we can’t forget about how you deliver that content. In my experience, using a conversational tone works much better than simply dumping information onto your listeners. Consider having two speakers on your podcast, and try drafting your script as a question-and-answer style. This will make your podcast more accessible to your listeners.

4) Use Your Resources

Podcasts are all about the audio, so when it comes to choosing the right recording equipment, it’s crucial you don’t cut any corners. I suggest investing in a high quality microphone, good audio software, and a headphone. As you can probably imagine, this can get a little pricey. It may be a good idea to evaluate whether you want to invest the money and energy in creating your own content, or outsource it.

5) Promote Your Content

Just because you’ve finished recording doesn’t mean the process is over! The last step in creating a podcast is sharing it with your audience. Promoting your content won’t take you too long, but it will make all the difference. Some great ways to promote your podcast include: encouraging subscriptions, sharing it on your social media channels, and promoting it through email marketing.

Podcasts really have become an invaluable tool for marketers. I encourage you to consider adding podcasts to your marketing mix – it may just be your business’s next big thing.

To find out more about how you can use podcasts in your marketing strategy, contact CreativeWorks Marketing today.

Although podcasts are not new, I’ve noticed a recent resurgence in their popularity that’s worth noting.

If you may recall, podcasts are digital media files that feature audio recordings, and originated in the early 2000’s, but it wasn’t until technology advanced and distribution methods expanded that podcasting exploded in popularity. In fact 2016 alone, there were an estimated 57 million monthly podcast listeners, a 75% increase since 2013.

Much like blogs, podcasts are used to deliver great content to your audience and have become a key tool in many company’s content marketing strategy. You may be thinking, “why use a podcast when I already have a blog?” Well, let me explain a few of the key advantages that podcasts offer:

Attract New Audiences: Some people prefer to consume their content through listening rather than reading text. By adding podcasts to your marketing mix, you are pulling in a new demographic and gaining more leads.

Multitasking Capabilities: One of the biggest advantages of podcasts is that they can be listened to on-the-go and while doing other tasks. This is great for your brand, as it means your message will reach your audience more frequently during the day.

Hidden Advertising: The casual, conversational nature of podcasts allows you to include a few “hidden” advertisements in the audio without it sounding too blatant. Advertising in your blog, on the other hand, tends to come across as too overtly promotional.

Brand Loyalty: Think about your favourite radio show you tune in to in the morning. Does it keep you hooked? Well, podcasts are very similar. When you offer engaging content, you’ll begin to create a following. And when you create a following, you’ll develop brand advocates for your business.

Stay tuned for my next blog, which will outline some tips you might want to consider when incorporating podcasts into your marketing mix.