With the New Year upon us, most of us are taking the time to reflect on the past year and look towards the next. Everyone will soon be talking about how 2015 will be the best year yet – without it actually having happened yet! But it doesn’t have to be all talk. Here are four resolutions to keep in your marketing plan for the coming year:
- Check out the competition: See where your competition is spending their money, you could learn something! Are they focusing on branding themselves? What keywords do they use on their website? Knowing this information will inform your marketing strategy and will help find ways to help you stick out from your competition.
- Explore your social platforms: Find what platform works best for you and engages your target audience the most. If your subject matter is image heavy, don’t be disappointed if you’re struggling with success on Twitter – it may not be where your best audience is. Try Instagram instead!
- Invest in measurement: Whether you’re looking to launch a national campaign, book an ad in a magazine, or start a blog, make sure that wherever you choose to spend your marketing dollars on has the best ROI.
- Increase your curiosity: Never stop trying and testing new campaigns or messaging! You will not only keep your content fresh, but over time you will refine messages to your current target markets, and find new ones. Digital advertising is one of the most flexible mediums for messaging and testing new content. Get out there!
2014 wouldn’t have been the kind of year it was for CreativeWorks without my incredible clients! Thank you. Your businesses inspire me and I look forward to working with you in 2015.
To those of you following this blog or engaging in my discussions on LinkedIn who are not my clients, thank you for your interest and engagement. In 2015, I will continue to bring you hands-on, thought-provoking insights and case studies based on my personal experiences as the owner of a Canadian marketing agency.
On behalf of all of us at CreativeWorks Marketing, I wish you and your family the very best for the holidays and New Year!
Are there any topics you’d like me to write about in 2015? Please share your questions and comments below.