Marketing in 2018

Marketing in 2018: What’s Next?

p-247-ae-0040-lIt’s hard to believe that 2017 has come and gone, but if I’m being honest with myself I tend to have that same thought every year. As business owners, our time and attention are focused on year-end financial statements this time of year, analyzing what went right and wrong for our businesses.

You may find that certain things worked well when it came to marketing your business, and others, not so much. Don’t fret! As in year’s past, this is an exciting time for marketing, and with the right strategic approach, you’re bound to find something that works for you.

If you’re looking to change things up in 2018, you’ll definitely want to consider some of these trends as part of your marketing mix:

  1. Live Video and Augmented Reality
    The past couple of years have seen the explosion and experimentation of live video on social platforms, and Augmented Reality on mobile apps, with wild success. In the next few years, expect to see even more of it, and in different applications, so users can really become a part of the brand experience. When consumers are engulfed in these experiences, not only do they enjoy them and come to associate positive emotions with your brand, but they also come to trust it more – which in turn could lead to more sales.
  2. Content Marketing
    Content marketing is becoming an increasingly powerful way of connecting with your audience. Not only does the content provide relevant information for your customers, but it can also position you as thought leaders in your industry and excite the Google gods by improving your online presence. What are you waiting for? Start up a blog and tell your clients what you’re up to! Your blog is both a creative and inspiring way of reminding your clients as to why they are working with you.
  1. Video Marketing
    Voice recognition software and chatbots are becoming all the rage with many companies. While this is certainly a good goal to have, start off with creating some quality videos that will let your clients know everything about your unique business. The benefits of video are simply undeniable.

BONUS: AI Technology

The day has finally arrived, and robots are now fully integrating into all aspects of our lives; marketing included. This innovative technology can streamline marketing processes by way of extreme personalization; according to VRTY CEO Kingston Lee-Young, “Marketers will be better able to understand the likes and dislikes of a customer and determine what specific branded content should be served to them. Because customers are more loyal when they see marketing specifically targeting them based on their behaviors, these advances will allow marketers to more effectively engage with their prospects and customers”. The technology of course isn’t cheap, but it’s proven to be very effective in its early applications.

As a marketing leader and business owner with nearly 20 years of experience, I’ve seen several trends come and go, but one thing is for sure: Having a strategic approach to all that you do, especially with marketing, will result in a better ROI for your business. Are you as excited for these trends as I am? Contact CreativeWorks Marketing today for help putting together a marketing mix that’ll make sense for your business in 2018!

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