Spring is here (so they say) which means only one thing.
Love is in the air.
Everyone knows the kind of consumer who is in love with their preferred brand. The folks who won’t drink any coffee if it’s not Starbucks or eat ketchup if it’s not Heinz. For many of us, our favourite products and services have become habits ingrained in their daily life, rather than mere brands.
Brands like Starbucks, Heinz, and let’s not forget Apple, have charmed their way into people’s hearts, so what is their secret? How, exactly, do you make your customers fall in love with your brand?
The following infographic will give you some insight into how this relationship is built between businesses and consumers, and some of the traits truly speak to how you treat that special someone in your personal life, in terms of listening, going the extra mile and open communication.
Did anything surprise you about the statistics you read above? How can you include emotional content in your brand? I look forward to your comments below!