Last week’s blog focused on the disparity between implementing a marketing strategy and expecting immediate leads without the solid integration of your sales force.
Once your integrated marketing and sales strategy is generating leads (always easier said than done, of course) how do you convert these leads into clients? The following infographic shows the attention placed on following-up with a strong lead.
After many years of taking on new clients for my company, I’ve found that individuals often make their decision to give their business to companies that show the most care and genuine interest in helping their business achieve the next level of success. Set yourself apart with concerted lead follow-up that demonstrates the level of commitment you will provide them when they agree to sign on with you.
How have you turned a lead into a client? Has thorough follow-up with phone calls, emails and even face-to-face conversations helped you land a client? I look forward to your insights!