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How does content “Go Viral”?

Perhaps you remember the #KONY2012 video, which was the fastest video to receive 100-million views  in the shortest amount of time. Or maybe you recall the Dove Real Beauty sketches, where the brand invited a group of women to sit down with a sketch artist and describe themselves to him. 

These campaigns are examples of marketing content that has gone viral, but what does this concept actually mean, and how can we channel it into your marketing strategy?

To say something has “gone viral”  usually means that a piece of content has been well-received and widely shared, which is a a marketer’s dream, but the truth is, the vast majority of even great content will never enjoy widespread attention.

The infographic below discusses the science behind viral content and how it comes to be:

viral

What are your takeaways from this infographic? As a marketer, several tactics stand out to me:

Content: Make a statement with your content. Do you want it to be funny? Incredible? Dramatic? Emotional? Decide what message you want to send and choose a way to communicate it.

Integrated: A great video may get a lot of traction on it’s own merit, but many campaigns rely on integrated approaches that share the same brand message. The other platforms will support to the overall success of your viral campaigns.

Easy-to-Share: If your platforms aren’t easily accessible, fans of the content can’t share even if they wanted to. Make sure you give your audience both a way AND reason to share.

What kind of content could go viral for your business? Do you think viral marketing could work for you? I look forward to your comments below.

 

Turning Leads Into Clients

Last week’s blog focused on the disparity between implementing a marketing strategy and expecting immediate leads without the solid integration of your sales force.

Once your integrated marketing and sales strategy is generating leads (always easier said than done, of course) how do you convert these leads into clients? The following infographic shows the attention placed on following-up with a strong lead.

van-lead-naar-klant

After many years of taking on new clients for my company, I’ve found that individuals often make their decision to give their business to companies that show the most care and genuine interest in helping their business achieve the next level of success. Set yourself apart with concerted lead follow-up that demonstrates the level of commitment you will provide them when they agree to sign on with you.

How have you turned a lead into a client? Has thorough follow-up with phone calls, emails and even face-to-face conversations helped you land a client? I look forward to your insights!

How Social Media Influences Businesses (Infographic)

Social media has proven to be more than just a fad – it is a part of almost everyone’s day-to-day lives and more importantly, influences the world of business in ways we may have never expected!

The statistics speak for themselves. With 85% of Internet users on Facebook, it is no surprise that the medium is one of the best ways to reach your audience. The social network seems to be powerful beyond measure, with 81% of Facebookers being influenced by their friend’s posts on social media.

This infographic from Go-Gulf.com shows just how influential social media can be to your business, and why it’s important that your business has a strong social media presence.

Social-media-influence

We know that social media does wonders for business exposure and increasing site traffic, which is why we want our clients to understand social media and all its benefits. We offer Social Media 101 workshops to help clients better understand the online medium and decide which social media platform best suits their needs.

Does your SMB use any social media platforms? If you do, how many do you use? If you don’t use any, why not? I look forward to discussing with you in the comments.

Follow This Map for Marketing Success – an Infographic

I wanted to share with you a fabulous infographic that uniquely captures the idea of how a marketing strategy is like a road map to marketing success.

This graphic uses the visuals of the familiar Google Maps, to take the business owner through the top 10 “stops” or steps that one must take on their journey to get to their final destination, being their marketing success.

NJIbrandinfo_v3

As always, the bottom line is that there needs to be a “map” or strategy that ties all of your marketing together.  No marketing tactic will provide long-term benefit for your company if it is not tied to a marketing strategy.

I am always interested in hearing from you. Did you enjoy this infographic? What is your take away? Do you think having a strategy or map to follow makes sense for your business success? Let me know in the comments below.