Nearing the end of 2014, we sat down to make a few marketing trend predictions as to what brands should be on the lookout for in 2015. Here are our predictions:
Shareable Social Content
Be informed about what your audiences like and where they spend time. In 2015 brands will have to delve into customization and personalization for social channels, because the most shareable content (thus the most beneficial for your business!) is content with social value.
Original Content Marketing
Using content to market is an old strategy that has always been around. However, the topic of content marketing seemed to attract an abundance of attention in 2014, with regards to efficacy and about how hard it can be to produce quality content in large qualities. Marketers have been challenged to create more original content for more channels (websites, social, blog, newsletters and more) that is also valuable and educational.
Similar to content marketing, inbound marketing relies on earning people’s interest instead of buying it. Creating quality content will attract people to your company and/or product. By aligning your published content with your customers’ interests, you will naturally attract inbound traffic that you can then convert and close over time. Publish the right content in the right place at the right time, and your brand will become relevant and valuable to your customers.
It’s a Smartphone World
Simply put, more people are spending time on mobile. Millennials especially – their phones never leave their side (it’s rare). Information and images should be optimized for mobile viewing. It may even be a good idea to start with mobile and plan to scale up content for desktops and laptops!
Use Video to Cement Relationships
Yes, video production if done professionally is expensive and time-consuming, but it really is worth it. Good content is conversational and creates a “human” aspect to a brand. Not only will brands have to explore more creative ways to produce content, they will also have to understand how to be trustworthy and authentic. Their chosen content, matched with a human touch, will help build the trusting relationships that help consumers keep brands at the forefront of their minds.
In 2015 we should expect to see companies adopting data-driven strategies that go beyond accessing “big data” to actually integrating that data into everyday marketing decisions, campaign strategy, and product development. Brands will dig deep to uncover those actionable insights they can leverage to generate growth, sales, and identify prospects.
Do our predictions make sense to your business? Which trends would you like to implement in 2015? What are your predictions for 2015? Share your predictions with us in the comment section.