As marketers, we try to assess client’s needs and results to understand what strategy should be followed to help them achieve their goals. As success can be measured on various levels including ROI, awareness, reach, leads, and conversions, it is critical to clearly define your needs, so a targeted strategy can be developed. Needs are usually rooted in what I like to call “pain points”. In this weeks blog, I thought I would take the pulse of the industry and ask you what you feel are biggest pain points facing your business.
As a result of this quick survey, I hope to share with you “pain point” trends and some analysis of what these trends might mean for our industry and your business. The results will only be as strong as your participation, so I hope you’ll participate. What is the top “pain point” facing your business?
- Financial concerns
- Employee/personnel issues
- Marketing ROI
- Marketing strategy
- Online marketing (emails, web, ads)
- Mobile application of business
- No brand awareness
- Lack of sales
- Lack of innovation
- Other – define:
I look forward to reading the results and sharing the trends in next week’s blog.