Did you know that on average, it’s estimated that people see 5,000 marketing messages per day? This means getting your message heard is a very challenging task indeed.
As SMB owners, building brand recognition takes time and dedication, and what this infographic from LookBookHQ & Beutler Ink indicates is that there’s no better way to do this than with a story!
An effective story not only cuts through the noise that every day advertisements deliver, but it also makes your brand more memorable to your target audience. This infographic discusses how you can make your brand stand out with effective story telling.
While the infographic says it is for B2B marketing, the lessons learned from it apply to all audiences. The art of storytelling can be tricky, but learning to tell a compelling story is the foundation for building strong social relationships and, more importantly, brand recognition and advocacy.
Do you try to tell a story when you talk about your brand? Have you had success or failure when trying to tie a compelling story about your SMB? I look forward to hearing from you in the comments.
In recent weeks, I have been posting and polling my readers on branding and how a logo is different than a brand. A logo, in fact, is derived from your brand and is something that becomes synonymous with its identity.
Last week I shared with you results of our poll on the removal of the Starbucks name from their logo and most agreed that it would not have any impact on the Starbucks brand, because it has an iconic image that you remember.
As a small business, it is even more important to take the time to develop a marketing strategy that clearly defines who you are so that when your start implementing the strategy through such tactics as logo design, you are clear about what you want your company to say about your brand.
Here is a great infographic by 123print on things to consider when designing your logo.
As an owner of a SMB, does your company logo reflect your brand? Did this infographic help you to better understand how much time and effort go into developing a logo? I look forward to hearing from you in the comments below.
Last week, we asked our readers to weigh in on our poll about whether or not it was a good decision for Starbucks to remove their name from their logo. 78% said that they think taking off their name won’t have any effect on their sales, while 22% said that they thought taking their name off was a bad idea.
The majority agreed that Starbucks wouldn’t see any major consequences from removing “Starbucks Coffee” from their logo. Amazing really, that they were so bold as to remove their company name from their logo and yet people don’t feel it will have any impact on their brand.
Marketing 101 would dictate that every brand needs to have a name, but when you are a large multinational like Starbucks, Nike or Apple, they can cleverly remove their name and rely on their brand reputation to give them recognition.
The take away for SMB owners is that once a brand resonates with your audience, explains what you do, and what value you bring, then it is the brand values that they remember, the visual of the logo becomes secondary. In this case, Starbucks continues to make custom coffee regardless of having their name on their logo; people see their logo and know that’s the place to go for custom coffee.
Have you thought about what brand values your brand communicates with your customers? I look forward to hearing from you in the comments.