Social media isn’t just about tweeting where you ate last night, posting vacation photos on Facebook or finding a date on Tinder. It’s serious business for companies that are serious about attracting and driving targeted customers to their website and converting leads into customers. In response to the importance of social media in business, colleges and universities now offer degree programs in social media – Seneca College (Certificate in Social Media), University of Florida (Masters Degree in Social Media) and Georgetown University (Certificate in Social Media Management) are just a few offering social media degrees. And there’s a rise in social media-oriented M.B.A. programs.
What can social media do for your company?
Every company can benefit from social media. Here are 10 great benefits that your company can derive from a well planned and well executed social media campaign.
- Generates leads in a very cost effective manner
- Helps establish your brand & increases brand awareness
- Builds brand loyalty
- Increases website traffic
- An excellent platform for engaging with your customers
- Helps you reach a targeted audience
- Expands your reach
- Helps build relationships
- Delivers higher conversion rates
- Decreases marketing costs
Who is using social media for business?
According to the Social Media Examiner, 96% of marketers are using social media.
Why isn’t social media working for my company?
Unfortunately, social media is not a do-it-yourself project. It’s a specialty that requires a particular expertise and skill set. Just as you’re the expert in running your business there are professionals whose expertise is social media.
They understand the science and art behind it and the subtle nuances that can make a big difference in results. Social media requires a strategy, the content that will deliver results, and the analytics to measure those results.
It’s not as simple as just writing a tweet, hoping for the best and expecting results. If you haven’t been seeing results from your social media efforts, I strongly urge you to contact a marketing agency or a consultant to manage social media for your company. With proper expertise in place your social media campaigns will deliver results.