Your brand story is more than the story of your company. The narrative is more than what’s written on a website, the words in a brochure or the presentation used to secure new clients. Your brand story is the reason your business came to be. The brand story is a complete representation made up of facts, thoughts and explanations, which means this part of your story isn’t even told by you.
There are many ways to share your brand story. One way is to ensure that your brand exists in all parts of your business. Make sure your brand is entrenched in all marketing materials such as brochures, business cards and voicemail to name a few. The more a brand is shown, the easier it will be to remember. If customers land on your homepage or social media, what type of feel do they get? This is part of your company’s brand story. I’ve outlined a few key areas you’ll want to focus on to share your brand story:
Your brand story, unique selling feature, needs to be front and foremost on the homepage of your site. Regardless if it is through customer testimonials, reviews, home page content, sliders, videos, or your company blog, when a potential customer lands on your homepage, they need to understand who you are, and what value you bring to them and their business/life.
A great way to share your brand story with the world is through blog writing. This gives you more control over how the brand story is told. A series of blogs can show the history of your brand and how much your business has grown over time. A great amount of detail or just a brief history can go into these blogs, this depends on how in-depth you would like your brand story to be.
Use video to showcase your company’s history and how your business came to be can be. You could include customer testimonials as part of this video. After all, your brand story is as much about your customers as it is your company. This video should be displayed on your website and all social media platforms that your business uses.
Over 70% of consumers prefer to learn about a company through content (like a blog) instead of advertisements, so make sure your brand story is prominent in everything you do.