Not a day goes by that I don’t read an article about automated marketing, re-targeting, or how large multinationals are re-tooling their marketing departments to make way for this new era in marketing. It appears that a new marketing game is afoot and we in the marketing field are all facing a shift in what will surely be the new norm.
Sounds amazing and it is, but it will require businesses to work more collaboratively with their sales and marketing teams, which is no easy feat! The more these two teams can be seamlessly integrated, the better able you are to develop strategies that receive increased ROI.
I know I consistently speak about the importance of strategy, but in automated marketing it becomes even more important because you are researching and mapping out your customers’ behaviours so you can target them with the appropriate type of advertising. Without a strategy of this type, your automated marketing will fail.
This is one of the greatest changes our field has seen in years, a chance for sales and marketing to really work together and focus our attention on what really matters—our customer.
Stay tuned for my next blog where I’ll share a few insights on getting started in automated marketing.
Has your company created an automated marketing strategy? What are some of your challenges? I look forward to an active discussion!