LinkedIn is the world’s leading professional social media website and growing at the rate of one new member per second. LinkedIn is increasingly used to connect businesses and develop connections amongst professionals. Unlike other social media platforms, LinkedIn serves as a useful business development tool.
Social media has become a large part of business marketing strategies all around the globe. I know that many of you have a strategy in place for your business’s social media, but does the strategy break down the different platforms?
Just as you wouldn’t use a net to catch a whale, you can’t use a Facebook strategy to engage your audience on LinkedIn. Different audiences require different strategies and being as LinkedIn’s is focused on connecting businesses, your strategy needs to be focused on developing areas of your business.
Start your strategy by outlining your objectives and goals – these could be financial, brand exposure, or even partnerships. You then should decide on who you are interested in connecting with – C-level individuals, influencers, etc. Once you know whom, then you might consider the vertical e.g. financial, insurance, manufacturing, etc. With the groundwork laid, then you will want to consider how you are going to engage with these individuals – via connections, invites, notifications, group discussions, referrals, etc.? Once you have made the connections, how do you plan to keep in touch with them? As a final step, you’ll need to measure your success against your objectives.
Having a LinkedIn strategy that is different from other social media strategies is crucial to developing your marketing success on this platform. Consider your current LinkedIn practices and explore how they could benefit from a strategy.
Have you ever considered the need for a specific LinkedIn strategy? Is it different from other social media strategies? I look forward to a lively discussion!