A case for Instagram for Business

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What kind of social media tools do you utilize for your business? Many companies use a combination of Facebook, LinkedIn, Twitter and even Pinterest as platforms to communicate their message and each of these social mediums have their distinct benefits and unique audience niches.

If you have been keeping yourself up-to-date on social media trends, you would have noticed that Facebook recently admitted that 2013 saw a loss of a significant amount of active daily users in the 13-24-age bracket. While most of your direct consumers would not fall in this demographic, this age group will grow into your target audience in the coming years and are big influencers of the older generation.

If you’re looking for a new and fresh outlet for your company to engage with your audience, perhaps Instragram, a newer platform which launched in 2010, is the answer! With over 200 million users, Instagram is a photo-sharing application where users share their up-to-the-minute activities with their followers. B2C companies have used the app to feature their products, new arrivals and even used the video function to share 15-second demonstrations.

You might be asking how you would use Instagram as a B2B enterprise, and so you might be surprised to discover there are interesting ways to use this tool in your business:

  • Highlight your brand’s history by posting old photos and facts (Pro tip: Engage with a popular hashtag on Instragram #TBT or “ThrowBack Thursday” where users post old photos of favourite memories and past moments)
  • Text and graphics: use text and graphics to create short and snappy messages to your followers, like how to enter a contest or an interesting fact.
  • Blog posts: Reference your company blog with your Instragram account with a photo and a link
  • News: Post pictures of industry or corporate news that your followers will find interesting

Which of the above suggestions would work well for your business? Have you seen Instagram used in any other creative ways for businesses? I look forward to your thoughts below.

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