Fooled Ya! Or Did We…?

Today is April Fools’ Day and it is observed throughout the Western world. Practices include sending someone on a “fool’s errand,” looking for things that don’t exist, playing pranks and trying to get people to believe ridiculous things. As a marketer, I thought what better way to share this April Fools than to present a few unbelievable ads and see if you know which ones are true ads and which ones are false.  Try your luck:

Ad 1




Ad 2





Ad 3





Ad 4





How many do you think you got right? The answer is they are all real advertisements. The most concerning issue was there were so many to choose from when writing this blog, that I had a hard time deciding which ones to show you! So it’s not difficult to understand why advertising and in turn, marketing, have such a bad reputation for misleading the customer.

It is worth noting that many different cultures have had days of foolishness around the start of April, give or take a couple of weeks. The Romans had a festival named Hilaria on March 25th, rejoicing in the resurrection of Attis. The Hindu calendar has Holi, and the Jewish calendar has Purim. Perhaps there’s something about the time of year, with its turn from winter to spring, which lends itself to lighthearted celebrations!

I look forward to hearing how you fared in the above true and false and if you feel these types of ads are detrimental to the overall advertising reputation.  How will the industry ever become legitimate when agencies around the world continue to produce ads like these?  Please share you comments below.


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