Cut Through Information Overload With Effective Storytelling (infographic)

Did you know that on average, it’s estimated that people see 5,000 marketing messages per day?  This means getting your message heard is a very challenging task indeed.

As SMB owners, building brand recognition takes time and dedication, and what this infographic from LookBookHQ & Beutler Ink indicates is that there’s no better way to do this than with a story!

An effective story not only cuts through the noise that every day advertisements deliver, but it also makes your brand more memorable to your target audience.  This infographic discusses how you can make your brand stand out with effective story telling.

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While the infographic says it is for B2B marketing, the lessons learned from it apply to all audiences. The art of storytelling can be tricky, but learning to tell a compelling story is the foundation for building strong social relationships and, more importantly, brand recognition and advocacy.

Do you try to tell a story when you talk about your brand? Have you had success or failure when trying to tie a compelling story about your SMB? I look forward to hearing from you in the comments.

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