In recent weeks, I have been posting and polling my readers on branding and how a logo is different than a brand. A logo, in fact, is derived from your brand and is something that becomes synonymous with its identity.
Last week I shared with you results of our poll on the removal of the Starbucks name from their logo and most agreed that it would not have any impact on the Starbucks brand, because it has an iconic image that you remember.
As a small business, it is even more important to take the time to develop a marketing strategy that clearly defines who you are so that when your start implementing the strategy through such tactics as logo design, you are clear about what you want your company to say about your brand.
Here is a great infographic by 123print on things to consider when designing your logo.
As an owner of a SMB, does your company logo reflect your brand? Did this infographic help you to better understand how much time and effort go into developing a logo? I look forward to hearing from you in the comments below.