Did you know Starbucks removed “Starbucks Coffee” from their logo? A risky move for a SMB, but as a large brand they chose to simply focus on their iconic green and white siren. Their decision was met with criticism, as fans believed that without “coffee” in their name, no one would know what product they offer.
The team at CreativeWorks Marketing was curious to see what the people of Toronto thought about this branding change and conducted this “on the street” survey asking people what they thought. Here’s what they said:
After viewing the video, do you agree with the opinions of the people in this video?
I look forward to hearing from you in the comments below.