The Shoemaker’s Children Get Some Shoes


You know how the saying goes: the shoemaker is so busy making shoes for other people that he never has time to make shoes for his own children. As a marketing company, we focused our business on building brands for our SMB clients, and have never allotted the time and resources to look at our own brand – until now, that is!

I am thrilled to announce that we have rebranded Creativeworks as CreativeWorks Marketing. We followed our own advice and our 5-Step Marketing Process to evaluate our competition, create a marketing strategy, develop a tactical marketing plan, develop new marketing and sales collateral and established metrics to measure our success.  At a strategic level we determined what is unique about us, how we are different from our competitors, what our client’s value is and how we can target their needs with our services.  We refreshed our brand to align with the direction of our company, and created a tag “Trusted Process. Proven Results” that highlights our USP, and determined what marketing tactics we need to create to specifically target our audience.

This blog is not shameless self-promotion; it is to say that all of us, even owners of marketing agencies, can become complacent and rest on the laurels of our successes. All of us need to take the time to evaluate our businesses to make sure we are on track to meet our goals; that we have the resources in place to implement our strategy and that we track our successes. As consumers become more and more sophisticated, not only do they expect more from us, but for future business success you need to let them know they deserve more!

As an owner of a SMB, do you ever feel you don’t have enough time to evaluate your own business?  What challenges do you have in making your own business a priority? I look forward to hearing from you in the comments below.


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