I wanted to share with you a fabulous infographic that uniquely captures the idea of how a marketing strategy is like a road map to marketing success.
This graphic uses the visuals of the familiar Google Maps, to take the business owner through the top 10 “stops” or steps that one must take on their journey to get to their final destination, being their marketing success.
As always, the bottom line is that there needs to be a “map” or strategy that ties all of your marketing together. No marketing tactic will provide long-term benefit for your company if it is not tied to a marketing strategy.
I am always interested in hearing from you. Did you enjoy this infographic? What is your take away? Do you think having a strategy or map to follow makes sense for your business success? Let me know in the comments below.