They said it would never happen. They said it just wasn’t relevant. Well, the tables have turned, and lawyers are now starting to use Twitter to engage and attract clients.
Although many firms do have blogs and Twitter accounts, they often link back to e-newsletters or company bulletins – meaning, lawyers actually do not have much of a presence online beyond what the firm website has to offer.
If lawyers, renowned for their time-tracking activities, are now taking the time to tweet and blog, then it means it’s time for other professionals to get on the bandwagon, too!
Here are a few tips to get you started:
- Tweeting doesn’t take as much time as you think. Do a simple test; assess the amount of time you take to write your article in the company e-newsletter or other marketing pieces and compare it to writing a test tweet of 140 characters. It’s 140 characters, not words. This test can be repeated for the blog, too. A blog will take you more time as it should be at least 250 words long.
- Create a Twitter account name that makes sense for your business. Cute names or long names are not appropriate for a professional Twitter account.
- If you have nothing to tweet about today, then simply let Twitter help you by reviewing the top tweets or news and developments in the business world. If you see something of interest, then re-tweet it.
- If you do find you have the time to write an article, then start a blog. A blog is a document longer than a tweet (250 + words) and it is an opportunity to impart your knowledge and information with your stakeholders.
- Create a blog name that is relevant and targeted to what you want to be the “expert” in.
- Blogging and Twitter require a commitment from you. Either commit or don’t even start (see #1).
As I have said in many of my previous blogs, don’t start something if you can’t commit to it, otherwise what started out as a great way to increase your exposure and build integrity will do the opposite and make you look worse for having tried. Consider asking a marketing consultant to help keep you on task with a social media plan. At Creativeworks we not only develop social media plans, we are happy to take the lead in writing and posting your tweets, updates and blogs.
Was this blog helpful? Do you have any questions I can help you with? Please share your questions or stories of how you are using Twitter or blogging in your professional career.
CreativeWorks Marketing 